Understanding Your Goals

5 August 2016

Understading your goals

Happy Friday blog readers!

We hope you’ve all had a fantastic week. As we head in to what looks to be a sunny August weekend here on the Isle, our thoughts are – as always – filled with all things digital!

We never underestimate the importance of planning; spread sheets and to-do lists are our thing! Before taking any steps into your advertising future, we encourage you to sit down and plan out your marketing strategy, to understand what it is you want to achieve. Your sales rep will sit down with you and plan your radio campaigns, but the same consideration should be taken for your social media presence.  In order to decide how and why your business should get social, you need to firstly understand your objectives.  Start by asking yourself the following questions:

  • What is the main purpose for you being on Facebook? Do you want to drive traffic to your website, do you want to encourage users to visit you in store, increase sales through the page or simply grow your brand awareness and loyalty?
  • Who is your target audience (age/gender/location etc.)?
  • Are you prepared to commit to maintaining your presence online?

Once you’ve established your direction, the work can really begin! Everything you publish on Facebook should be thought out with careful consideration of your business goals.  But the planning doesn’t stop there!  Your Facebook journey will likely begin with a ‘trial and error’ approach, until you can understand what works and what doesn’t.  The powerful Facebook Insights function will give you a fascinating understanding into user interaction within your campaigns, and what’s working for you.  You can see collectively how many users are liking, commenting, and sharing your posts, both organically and through paid for advertising, and the demographic of those users.

Learning how to navigate this function will help you better discover the needs of your potential consumers, and teach you about your target audience, which in turn will tell you who you should be aiming your posts too, and when.

It goes without saying that social media cannot be ignored, so reward yourself in the fact that if you’re still reading then you’re (hopefully) embracing it with open arms! Our Facebook whizz kids are always on hand to make your digital journey a smooth one, so if the thought of social media is still sending shivers down your spine, chat to your sales rep about our SMART Social Media Management & Training Programme.